Your four adverts

Little Tailor Books · Night Before Christmas · tap a video to play with sound

NEW · TO JUDGE

1. The unboxing (17.8 s)

Filmed by you this morning. "Our sample copy just arrived. Anaya's own Night Before Christmas. From one photo, on every page. See their pages free, before you pay."

2. The reveal reel (17.2 s)

Neutral wording: "It all starts with one photo. And here she is, in her own Christmas story. Now she's on every page, in watercolour."

3. Still A

Still advert A: one photo, then she is in every page

4. Still B

Still advert B: not a cartoon with her name in, her real face

If all four look right, reply to Claude: "yes, launch". The new campaign starts with these four, on Facebook and Instagram only, at £10 a day with a £250 limit.